An exhibition is a way that is often approached by manufacturers to introduce themselves to the public. Thus a stand design should not only tell beforehand about what they are but it should also give insight to people about what they do and have.
It was a very nice move of Brunner GmbH during Orgatec 2016 for preparing the best stand that was not only inviting but also giving a cozy description of their advancement in the furniture industry.
Exhibition Stand with Explicit Invitation to People
On this occasion, Brunner entrusted their company credibility to Ippolito Fleitz Group to design their stand for Orgatec 2016.
The challenge was accepted, and the final result was really impressive for an exhibition stand. It was not only giving details of the products to the customers but it also created such a simulation resembling how it will look in their place.
As Brunner was proposing the furniture for public use which is mostly office and public space, the stand was designed to resemble that place so it will explicitly show how they will work in enhancing the customer space.
They wanted to explain and showcase their distinguished products to prospective customers in a simple yet explicit way.
The main color as the background was bright white. It was in line with the open space concept mostly designed in humble color to retain coziness of different people’s characters. Some colorful arrangements were laid in the displayed objects that created nice focal points in each spot.
A Structure that Introduces Modern Office Style
Another interesting object that was set in this exhibition stand is the wooden skeleton in the front area. It was purposefully set in an unfinished style to make a difference as it had been successful to steal attention of passing people. The naked structure concept of the wooden skeleton was actually meaningful as it was said by the designer. It represented the modern working space that put forward openness and flexibility.
A prominent concept that expressed a modern character was fully restated in this amazing exhibition stand. It seemed that they would bring everything possible which was also the motto of the company. The message was really put in a straightforward way by which it also represented in the openness character of the products which were also flexible for any situation.
Photographs: Andreas Körner
Client: Brunner GmbH